Different Types Of PPC Campaigns

What is a PPC campaign?

Pay-per-click or PPC is a model of digital marketing where the advertisers pay an amount each time one of the advertisements on the social media platform is clicked. Thus, it is one of the ways of buying more visits to the website or the webpage. Search engine advertising or SEO is one of the most popular and commonly used forms of PPC. It effectively allows the advertisers to bid for placing advertisements in the search engine’s sponsored links. And when someone searches those keywords, the ads automatically show up.

Thus, every time the advertisement is clicked and visitors visit the website by clicking, the ad revenue is earned. The pay-per-click feature might seem easy and effective, but it does not go into the making of the PPC campaign. Right from researching and then selecting the right keywords, the pages are optimized so that more leads are effectively drawn to the website and the webpage. The search engine further rewards the advertisers who can create relevant and intelligently targeted PPC campaigns. Google Ads is a very popular tool for processing PPC campaigns. In the types of google ads available, google charges the users less per click, leading to higher profits for the business.

The reasons why PPC advertising is required have been listed below-

· Cost-effectively reaches the audiences.

· Provide instant traffic to the website or the webpage.

· It drives warm leads.

· It helps in strategizing the SEO

· This leads to positive ROI

· It doesn’t depend on algorithm changes.

· Offers multi-layered targeting options

The different types of PPC campaigns types have been provided below-

· Display ads

· Social ads

· Gmail sponsored promotions

· Search ads

· Instream ads

· Google shopping

· Local service ads

· Remarketing ads

There are different types of PPC campaigns available in the market. The most common and popular PPC campaigns in detail have been mentioned below-

· Search Ads- One of the most common and popular types of PPC campaigns is the search ad. In this advertisement, the advertisers choose the keywords that they want their advertisements to show on. The Google Ads are likewise instructed to determine what ad they want to copy when a user searches for the desired keyword to yield the maximum result. In the PPC search ad modes, the auction is performed to decide which order the client’s advertiser’s paid appears on the page. The bidding amount on the keyword is also shown in the auction.

· Display Ads- Another important and common type of advertisement is the display ad, where the user advertises their product or the service to the customers while browsing the digital platform. It differs from the standard mechanisms of the PPC search advertising feature. In this, the customers have displayed ads likewise on their screen when they show a likeness to buy that particular product or raise an inquiry about it. Display advertising often has much lower click prices than PPC search ads. And hence, Display advertising tends to have a lower conversion rate than PPC search advertising.

· Remarketing Ads- In this PPC campaign type, the advertisements are shown to the people who have visited the webpage or website previously. The customers who have already shown an interest in the product or the site. The remarketing campaign is one of the most profitable forms of PPC campaigns. It is mainly used to bring the customers back to the business who were once close to converting back into the sales funnel. Some the examples where the audience can be targeted for the remarketing ads have been provided below-

· Clients who have visited YouTube business videos.

· All the previous users.

· Customers who have previously bought from the site.

· Cart abandoners.

· Customers who have signed up for the newsletter

· Customers who have spent longer than x seconds on site but did not convert

· Video Ads- This type of advertising and PPC campaign is becoming increasingly popular in digital marketing. It is being predicted that 84% of the customer traffic will be engaged by video ads by the year 2022. This is one of the best PPC campaign examples. In this type of advertising, the audience that is not aware of the business can be persuaded and won. YouTube can be the best place for placing video ads. Google Ads can be used to show paid video ads on the platform YouTube. In this type of campaign, one does not have to work to build the audience first.

· Paid Social Ads- In this type of advertising, the customers browsing social media such as Facebook, Twitter, Linked In, Quora, Instagram, Snapchat, and other such social media platforms are used. This can be quickly done via Facebook PPC as the Instagram PPC is also integrated within this. Instagram acts as an additional placement in their advertising campaign. Paid social media ads are also an effective way of engaging the customers and generating interest in them, potentially turning them into effective leads.

SiterankTech Solutions is a leading digital marketing agency in Kolkata. The company effectively meets deadlines and is known for providing the best solutions in the domain of digital marketing. Siterrank Tech Solutions helps the client in generating more leads online by effectively using the mechanisms of the different PPC campaigns.