How to create an effective Content Calendar
To start with step-by-step effective content calendar tips, let us first understand the definition of a content calendar and its benefits in a content marketing strategy.
Content Calendar
Content marketing is a comprehensive source of effective digital marketing. No digital marketing tactic could succeed without catchy content creation. The contents vary from one website requirement to another, and the different formations are applicable. Such as audio-visual content for video platforms or written content for research-based websites. Your online business requires another format of content used in varieties of niches. Therefore, such a massive scale of content needs proper management and planning. Plan and synchronize such a large scale of content posting for different digital platforms at the right place is called the content calendar.
Benefits of the content calendar.
- The content calendar saves time and money.
- It’s very easy to create
- Post your contents at the right time
- No delay in regular feeds of contents
- Provides proper work management
- No skip of scheduled events
- Manage online business strategies.
What is content marketing?
Content marketing is an integral part of digital marketing that consists of creating content, distributing content, and publishing it accordingly. A catchy content creation makes the target audience attractive towards your business and raises website engagement. There are certain forms of content. Namely:-
- Audio content
- Visual content
- Blog content
- Ebook contents
- Podcasting
- Infographic content
- Articles
- Website contents
Content marketing is done with properly researched content ideas tailored with well-analyzed keywords. In a typical SEO-based content, the keywords are put in a strategic way to reach the target audience. After a researched content creation, it’s time to publish it on the website by the publishers to use them effectively. The stage of distribution includes the distributing of contents in every possible digital platform to achieve desired goals.
After creating content through content marketing, let us find out some ways to create a calendar to manage those contents:-
- Goal clarity
Your team must be definite with the goal a content calendar could achieve. Aim to have increased followers on Facebook or create more leads through the website visibility or generate more leads of potential traffic. You must be accurate for what it is you desire to achieve. Without questioning the goal of each project, there is no use in creating a calendar; rather, it would be a waste of time and resources. Therefore each team of your brand must manage the large-scale contents through calendaring them before publishing any created content.
- Template creation
Template creation is as easy as creating a google spreadsheet. You can choose any template of your choice using specific tools and share them with the rest of your team members. While you share your template with the team, they can edit and add comments on the featured template. There are few things to be kept in mind when sharing the template:-
- Be specific with the channel for publishing the content
- You should be aware of the content type
- The topic has to be well-conceived
- Mark the date and time of posting the content
- Make sure the content is published as per the schedule
- Choosing quality channels
Different channels require different content formats to engage the target audience. For example — facebook content will do well with survey content; similarly, a catchy video will add charm on the youtube platform. Additionally, attractive images for Instagram and Twitter are some of the ways for traffic engagements that ultimately turn out to be paid advertisements. Therefore, manageable content planning through calendaring them is essential to achieving desired results from your online business.
- Add quality content
You must leave some space in your calendar for unique content ideas. Use:-
Theme posts content
Add relevant content for the upcoming event or a function you are participating in. Scheduling this happening content idea in your calendar will enhance the business growth.
Serial postings
A serial post is the post that delivers the services your brand is best at. You must use such content to educate your target audience about your special benefits. Managing such content posts through scheduling them in your calendar will deliver an optimal outcome.
Guest blogging
An expert will create brand reliability and awareness amongst potential customers by inviting guest blogging in your niche.
Scheduling recreational activities
Make your client, customers, or the general public know what your team does for recreational events and some funny moments the team goes through. Make a note of the guests who visit the office.
Update and review the schedules
The content calendar needs a constant review of the scheduled event. This scheduling will help you be reassured with your regular postings and daily feeds without skipping a day despite having a stock-pile of varieties of contents.
Count the feedbacks
Review the feedback that your content has achieved and mark those contents with a star mark that received the highest customer engagement. For example, one of your Facebook posts has been shared maximum times and is trending amongst Facebook users. You must note what content type has been liked by the people and made them love your post. This step will ultimately result in brand awareness.
Almost all successful digital marketers include content calendaring for managing their content and planning to post them regularly on the platforms it needs to be. Some of the well-known online- business service providers, such as site rank tech solutions, follow the method of a content calendar to manage the contents and track the outcome. They are one of the leading digital marketing agency in Kolkata.
