Important Influencer Marketing Tools

Influencer marketing is a tried-and-true marketing method that’s becoming more popular and effective in the past few years.

According to the following statistics, influencer marketing has a promising future:

· Consumers trust recommendations from individuals they know 92% of the time and peer experiences 70% of the time.

· Nearly a quarter of marketers have spent more than USD 25,000 on influencer marketing last year.

· In 2018, 39% of marketers intended to boost their influencer marketing expenses.

These statistics show how influential influencer marketing is turning. This is also because the benefits associated with influencer marketing are numerous. Some of which are:

A portion of your investment should be allocated to a software platform that will assist you in establishing and managing your influencer relationship. There are tools that can help you choose the ideal freelancer, keep track of your collaborations, handle contracts, and calculate your partnership’s return on investment.

Some of the tools that will smoothen your influencer marketing strategy and procedures are:

1. AspireIQ

AspireIQ is a full-service influencer marketing platform that assists marketers in managing all aspects of their relationships with influencers. The following are some of the most important capabilities:

· Within its own database of contacts, it is looking for influencers.

· Accepting requests for connections from influencers who have registered on the platform.

· You can manage the complete influencer connection with the help of an in-app workflow.

· Monitoring the success of a campaign.

· Reports and analytics in great detail.

AspireIQ is appropriate for enterprises of all sizes, from SMB to agency to enterprise, due to the breadth and depth of capabilities available.

2. BuzzStream

BuzzStream is a tool that aids in the development of “relationships.” BuzzStream is a browser add-on that allows you to research typical websites that you come across while surfing the internet. In addition, BuzzStream will enable you to search for influencers who are relevant to you and your industry by using keywords. BuzzStream gives you a complete picture of that person’s websites and social media presence, rather than just a list.

BuzzStream makes it simple to send tailored emails and automatic follow-ups to your prospect lists, as well as track the effectiveness of your outreach activities. BuzzStream aims to assist you in managing your complete influencer marketing campaign, from research to monitoring your relationships and analyzing your results.

3. NinjaOutreach

NinjaOutreach is another full-service cloud-based influencer research platform, similar to BuzzStream. NinjaOutreach also has a browser extension that allows you to access website information while you’re doing your regular browsing.

You can add prospects to a sortable, filterable prospect list once you’ve found them. You may also use tags to arrange your data further.

With customized templates, you may conduct automatic email outreach programs. Every message you send to your influencers will be individualized, thanks to custom templates. It’s also feasible to automate follow-ups.

NinjaOutreach’s automated email outreach features might save you a lot of time. You can use this time to develop relationships with your influencers and finalize your campaign strategy.

4. Upfluence

This incredible application does it all, from assisting you in finding and selecting suitable influencers to organize and tracking your campaigns.

You can search through Upfluence’s massive database of over 1 million influencers. It uses advanced keyword combinations and filters, such as geo-location, social network metrics, and languages to help you find top influencers.

Upfluence gives you total access to every influencer’s contact information and makes it simple to run your campaigns.

5. BuzzSumo

When it comes to influencer marketing, BuzzSumo takes a unique approach by putting content first. In addition to the regular influencer search, you may enter a keyword to see who the most influential people on that issue are. BuzzSumo also includes monitoring and reporting, as well as an open API for integrating with other web applications.

Free searches are available on BuzzSumo. Plans start at $99 per month for unlimited searches and extra advanced features.

6. Pitchbox

This influencer marketing tool is a content marketing and outreach platform that assists businesses, publishers, and marketers in promoting their content.

Using several prospecting profiles and a straightforward keyword search, the platform helps you to uncover influencers in your niche in seconds.

It’s one of the most popular tools for marketers to find the most authoritative influencers, as well as their website URLs, social media profiles, and other information.

7. HYPR

HYPR is a full-service influencer marketing platform with a database of more than 12 million influencers. The platform is very data-driven, with measurements on influencer influence statistics, audience overlap, campaign KPIs, and comprehensive audience demographic data from over 30,000 categories. Digiday named us the Best Influencer Marketing Platform of 2019.

Enterprise businesses with dedicated influencer marketing teams and high-budget campaigns will benefit from HYPR’s vast feature set and detailed KPIs.

8. Klear

Klear is a one-stop-shop for finding, managing, and measuring influencers and their campaigns. Klear created its own algorithm-based “Klear Influencer Score” to assist you in determining which potential partner has the most clout. Klear also includes a built-in customer relationship management system.

They have in-house “experts” that specialize in Instagram and YouTube, so firms that use these platforms may be able to benefit from their knowledge.

Bidding Words

You can join your existing influencers to GroupHigh in addition to conducting influencer research. This will allow you to manage all of your connections from a single location.

Because many of your decisions should be based on your particular needs and budget, it’s impossible to make a single general recommendation.

It may be difficult to assess the changes. Experts can help you with this by guiding you through the process and developing the best marketing strategy for your company. SiterankTech Solutions, the leading digital marketing agency in Kolkata, can provide skilled assistance. They provide a variety of marketing solutions to help you grow your business.