Self-Service Business Intelligence: Drive Your Company’s Success

Sushanta Das
6 min readJun 3, 2022


Self-service business intelligence (BI) is a type of BI where business users can access and work with corporate data to generate insights without IT intervention. This empowers business users to make better decisions and frees up IT resources from constantly generating reports and dashboards.

There are many benefits of self-service BI, some of which include:

- Increased agility and faster decision making: Business users can get the answers they need without waiting for IT to run reports or build dashboards.

- Improved data accuracy: By allowing business users to access data directly, self-service BI helps ensure that the data used is always accurate and up-to-date.

- Greater insights: By giving business users the ability to explore data and discover new patterns and trends, self-service BI can lead to greater insights that can help drive business success.

If you’re looking to implement self-service BI in your organization, Expert Mind Solutions can help. We offer a wide range of business courses, including soft skills training, that can help your employees be more effective with self-service BI tools.

What self-service BI requires?

Below, you can find your answer while I describe the components that support effective self-service business intelligence.

  • The foundation of a self-service BI

An effective self-service BI solution must have four key components:

1. A data discovery tool: This tool allows users to access and analyze data without understanding the underlying structure of the data. It should be easy to use and enable users to find their information quickly.

2. A data visualization tool: This tool helps users create visual representations of their data, making it easier to understand and spot trends.

3. A reporting tool: This allows users to generate reports based on their data analysis. Information can be shared with others, used for decision-making, or exported for further analysis.

4. A collaboration tool: This tool enables users to share their findings with others, discuss ideas, and work together on data analysis.

These four components are essential for effective self-service BI. Without them, users will be limited in their ability to access and analyze data, and they will be unable to collaborate with others effectively.

A self-service BI solution should also provide users with access to training and support. This will help them get the most out of the solution and ensure that they can effectively use all of its features.

Self-service business intelligence is a powerful tool that can help organizations make better decisions, improve their operations, and increase their profitability. However, it is important to ensure that the solution you choose has all of the necessary components to support effective self-service BI. Otherwise, you may not be able to take advantage of all that it has to offer fully.

  • Data integration from multiple sources

There are several ways to integrate data from multiple sources. The most common approach is to use an ETL (extract, transform, load) tool. This approach involves extracting data from the various sources, transforming it into a common format, and then loading it into a single database.

Another approach is to use a data federation tool. This approach allows the data to remain in its native format and be integrated on-demand.

Which approach is best depends on the specific needs of the organization. In general, ETL tools are better suited for organizations that need to regularly combine large amounts of data from many different sources. Data federation tools are better suited for organizations that need to access data from multiple sources on an as-needed basis.

  • Self-service data preparation

There are many different ways to perform self-service data preparation, but the most common method is to use a data preparation tool. This tool allows users to connect to data sources, clean and transform data, and then load it into a target system. Data preparation tools typically have a graphical user interface that makes them easy to use, even for users with no technical expertise.

Self-service data preparation can save organizations a lot of time and money. It can help reduce the need for IT staff to prepare data manually, and it can allow business users to get the information they need without having to rely on IT. In addition, self-service data preparation can help improve data quality by enabling users to more easily identify and correct errors.

There are a few things to keep in mind when using a data preparation tool:

  1. It is important to understand the tool’s capabilities and how it can be used to meet your specific needs.
  2. You should consider the security implications of using a data preparation tool.
  3. You should ensure that the data preparation tool you select is compatible with the systems you will use.

Self-service data preparation can be a great way to improve your organization’s data quality and efficiency. By selecting the right data preparation tool and taking the time to understand how it works, you can ensure that your data is of high quality and that your organization can get the most out of its data.

  • The interface suiting every business user

There is no one-size-fits-all interface for business users. Depending on the company, the target audience, and the user’s specific needs, the perfect interface will vary. However, there are some general best practices that every business user interface should adhere to be effective.

Make it easy to use. The most important thing about a business user interface is easy to use. Users should not have to spend hours learning how to navigate the system or figure out complex features. Everything should be intuitive and straightforward.

Ensure consistent branding. A company’s brand is its identity. It should be immediately recognizable in everything the company does, including its business user interface. All interface elements should reflect the company’s branding, from the colour scheme to the logo to the overall design.

Make it mobile-friendly. In today’s world, more and more people use their smartphones and tablets for work tasks. A business user interface must be designed with mobile devices in mind. It should be responsive to look good on any screen size, and all features should be accessible on a touch screen.

Keep it up to date. Technology changes rapidly, and what was once cutting-edge can quickly become outdated. It is important to regularly update the business user interface with new features and improvements to keep users engaged. This shows users that the company is invested in providing them with a top-quality experience.

The perfect business user interface will vary from company to company. However, by following these best practices, you can create an effective and efficient interface that meets the needs of your users.

Achieve self-service BI success!

An effective business user interface should be:

- Intuitive: The interface should be easy to use and understand without the need for extensive training. Users should be able to find the information they need quickly and easily.

- Flexible: The interface should be flexible enough to accommodate different types of users. It should be able to scale up or down as needed, and it should be able to integrate with other systems seamlessly.

- Visually appealing: The interface should be visually appealing and easy on the eyes. It should be designed in a pleasing way to look at and use.

Expert Mind Solutions is a professional business coach in Malaysia that can help you achieve self-service BI success! We have the experience and expertise to help you design an effective business user interface that meets your specific needs. Contact us today to learn more.



Sushanta Das

I am a blogger and like to write blogs.