Technical SEO: A Complete Guide

Technical SEO- The term Technical SEO refers to the activities that help to optimize the content and build the link effectively. Technical SEO is the process of optimizing the website or the webpage that helps search engines like- Google, Yahoo to find, crawl, understand, and index the respective pages. Technical SEO Audit effectively helps to improve the rankings of the page. But Technical SEO is not just restricted to crawling; there are other mechanisms involved in it as well. By taking into account the following Technical SEO can be implemented-

· URL structure

· XML sitemaps

· Javascript

· Site architecture

· Thin content

· Structured data

· Hreflang

· Duplicate content

Here, is a complete guide of Technical SEO the list mentions the various tools that are used in Technical SEO-

· Google Search Console which was previously known as Google Webmaster Tools is a free service that is provided by Google that effectively helps to monitor the website’s appearance and troubleshoot in their search results. The tool is used to fix and find any technical errors. Also, a free tool like Ahrefs Webmaster Tool will help to improve the SEO performance of the website, It helps the creator by assisting the website to do the following-

· Monitoring the website’s SEO health

· Checking for more than 100+ SEO issues

· See the traffic that is coming to the website

· Look out for all the possibilities of interlinking

Thus it effectively helps to find all SEO shortcomings and helps to deal with them effectively.

· Google’s Mobile-Friendly Test- This mechanism effectively helps to regulate and optimize the website so that it can be effectively checked on mobile-device. The tool identifies the issues like incompatible plugins, text issues, and others to make it more compatible for mobile users. The test marks the indicators that Google sees while crawling. The content creator can also use the mechanism of the Rich Results Test to see how the content is seen on mobile devices or desktops.

· Chrome Dev Tool is an in-built feature of Chrome that effectively debug issues like- speed and helps to render web page performance. From the viewpoint of Technical SEO, its contribution is endless.

· Ahrefs SEO Toolbar another free extension that is offered on Firefox and Chrome it provides useful insight and data on SEO about the websites and webpages that are visited. It provides data on the following-

· Link highlighter

· Broken link checker

· SERP positions

· On-page SEO report

The free extension of Ahrefs SEO tool helps the users with the following users-

· Keyword metrics

· SERP results report

· SEO metrics

· PageSpeed Insights effectively analyses the loading speed of the websites and webpages. The loading speed of a website is a very important element in the domain of Technical SEO that tools provide recommendations and results that will help to load the pages faster. This helps to retain the customer’s interest.

Furthermore, while dealing with Technical SEO one needs to understand the following to get an understanding of how to do Technical SEO -

· Specific Focus

· JavaScript SEO

· Image SEO

· Pdf SEO

· Infrastructure Related

· HTTP Headers

· Load Balancing

· Status codes

· HTTP/2/3

· Redirects

· CDNs

· Website Related

· Page speed

· AMP

· PWAs

· M. sites

· Parameter handling

· Faceted Nav

· Pagination

· Sitelinks

· Crawl budget

· Edge SEO / serverless SEO

· Removing pages

· Website architecture / taxonomy

· URLs

· Processes

· SEO Testing

· Migrations

· Technical SEO Audits

· Automation / python

· Log File analysis

· Misc

· User-Agents

· Regex

Thus, to conclude Technical SEO is very essential because it effectively helps the creator to build a website or a webpage that the Google search engineer any search engine can understand easily. It ensures the fact that the search engine is able to index, crawl and render the required website effectively. Using Technical SEO the possibility of ranking the website of the webpage increases.

SiterankTech Solutions — the leading digital marketing agency in Kolkata provides the best assistance to clients in the domain of Technical SEO and effectively helps the website or webpage to rank first.