The Best Time To Send Email Newsletter

Email marketing is an integral part of digital marketing. Email marketing is one of the critical ways of generating leads. Through the means of it, one can connect with the customers directly. The business houses can stay in touch with their customer base. However, while exercising the brands of email marketing, one needs to be careful. Overspending the email to the customers can ultimately lead to disturbing the customers. It can also make the customers list the promotional email as spam. One of the most critical factors of email marketing is-Time. When it comes to email marketing, timing matters significantly, especially when getting the subscribers to notice and open your emails. So, the question that you will now be asking is- what is the best time to send an email newsletter? Well, we have provided you with a comprehensive guide regarding this. Here is some advice that you can follow

The Best Time To Send Emails: A General Advice

In the world of marketing, this is the timing that almost all marketing agents follow. Here are some pro tips that they often considered the best time to send emails-

• Daytime V/S Nighttime- There are night owls out there, but it is always advisable to send your email campaigns during the day. It is not safe to assume if your customers are awake or asleep. Since it is an official dealing, it is always advisable to send your customers the mails during the day or more specifically during office hours only.
• Mad Mondays- Monday is the first working day. Nevertheless, it is a general consciousness that it is better not to send your email newsletters on Monday. The first day of the weekday is always tiring; people are already in their weekend hangover. Our campaigns can overshadow the official mails, and this can irritate the customers. Thus, if you do not want to get blocked, make sure you avoid Monday to send your email marketing campaigns.
• Weekdays- According to studies conducted, it has been seen that the weekends tend to have low open rates. During the weekdays, the customers are generally in the mood for adventures. Considering the low available rates, most marketers generally avoid sending their promotional campaigns on the weekends.
• Count the Sent Mails- Studies have shown that 23% of the emails are opened within the first sixty minutes themselves. The rest of the emails are not even checked for the next 3–5 days. Therefore it is always advisable to send out-oriented emails three to five days before an event.

Thus, subtracting the remaining days, it is, therefore. You should send out the email newsletter on Tuesday, Wednesday, and Thursday. Traditionally Wednesday and Thursday are the digital marketer’s favorite to send their email campaigns. Even MailChimp confirms that Thursday and Tuesday are the two most popular days to send email campaigns.

There is also the traditional approach of sending the email newsletter in the middle of the week. A general study conducted has shown that emails are sent between 1 pm to 3 pm. However, the period of 9 am to 11 am is also recommended. Based on various data MailChimp has suggested that 2 pm is the most optimal time to send their data.

However, breaking away from the traditional roadmap, there have been further recommendations that are best based on the WordStream Data. According to their findings, it has been noted that-

• The best time to send the emails on Thursday is between the time of 8 am to 9 am. Most of the email marketing articles claim that 8 am the too early to send the email campaigns, but according to WorldStream blasts- almost 25% of open rates are registered.
• However, the worst time to send emails is between 8 am to 10 am on Wednesday and Tuesday. According to the studies conducted, it has been seen that 5% of open rates are registered on Tuesday mornings, while Wednesday mornings have below 5% opening rates.

Thus, according to the studies it has been confirmed that the best days and time to send the email newsletter is Tuesday, Thursday and Wednesday. However, you should not rely on this trinity only. The times are fast-changing, and in recent times it has been seen that mobile users are active even late in the evening. A study conducted by Brafton has shown that almost 55% of users open their emails on their desktops while only a handful of 25% of users opens the email newsletters on their mobile devices. However, post-2013, more and more people are getting dependent on their mobile.

SiterankTech Solutions is a leading digital marketing agency in Kolkata. The company effectively helps clients with email marketing. They are known for providing the best solutions in the domain of digital marketing. Siterrank Tech Solutions helps the client in generating more leads by effectively using the mechanisms of email marketing.