Top 5 Digital Marketing Tools Every Marketer Should Use In 2021
Digital marketing or more commonly called online marketing is defined as the promotions of brands that are related to potential customers using the mode of digital communications. The features deployed in the mode of digital marketing include- web-based advertising, email marketing, and others features that help to bring in more leads from the online platforms. Here is a list of the top 5 digital marketing tools that one can use effectively-
HubSpot Marketing Tool
Ranking amongst the top 5 digital marketing tools HubSpot has multiple digital marketing tools that essentially make the life of a digital marketer more easy and convenient. The tools can be availed for free or at a rate of 3,200 USD per month. Depending upon the need and the usage the creators can choose their plans. Using the features of HubSpot one can set up web forms, live chat software, popup forms for lead capture. One can then use email marketing with the available data into the free CRM to further analyze the customer’s behavior on the site. On availing of the premium version, one can easily access more advanced marketing automation.
HubSpot is an all-in-one solution for all the problems of digital marketers as it efficiently allows tracking the emails that are connected for generating more leads. The HubSpot tools allow the following features and make the work for digital marketing easier-
· It helps to grow the traffic.
· It further helps to effectively convert traffic into leads.
· Prove ROI for the inbound marketing campaigns.
· Shorten deal cycles
· Increase close rates with the provided sales tools.
Ahrefs
Ahrefs is considered one of the best digital marketing tools and is considered a comprehensive SEO tool that helps to bring in more traffic to the website. They have a pricing range from 99 USD to 399 USD the users can choose their package as per their convenience. The database of Afrefs has information of about 150 million keywords from more than 150 countries that include the US. Ahrefs allows the creators to check where their content ranks. Using the tool titled- “Content Gap” it identifies the weakness and the loopholes that pull the content from being ranked. Thus, for competitive analysis, the Ahrefs is a well-recommended tool. It provides information like which pages get the most traffic and it also shows the amount of traffic the competitor’s sites receive.
Google AdWords
A product of Google, Google AdWords is one of the best digital marketing tools that run on the pay-per-click model or pay-per-call structure. It hosts the Google keyword Planner where one can look for the keywords that one can incorporate in to figure out the necessary keywords to be incorporated further in the content to make it rank first. Furthermore, for the convenience of digital marketers, one can also set budget caps on the marketing strategies. The tools thus effectively help to funnel out more prospects and leads for the website. Google AdWords is an excellent way to display all the products or services on Google’s results pages for very specific queries.
Google Analytics
Hardly there will be any digital marketer who has no idea about Google Analytics, it is undoubtedly the best tool for online marketing. The feature of this tool is that it can be availed for free. One can also set up goals to track the desired results and effectively increase engagement. It will help to set up an enhanced eCommerce setup. It provides all necessary data and information that plays a crucial role to increase website activity and footfall. Google Analytics allows the digital marketer to track down many important metrics that help to supervise the onsite content and effectiveness of the already deployed online marketing strategies. It thereby helps to make the content more engaging and optimized.
Proof
Starting at 24 USD per month Proof connects to the CRM or the website and then effectively uses the social proof to boost the conversions in the website. They implement social proof messaging, videos, reviews to bring in more customers to the site. The visitors can be easily identified and analyzed for higher conversions. Furthermore, it integrates other software systems as well and it also allows optimized features for mobile applications. The Proof is thus considered amongst the best digital marketing tools in 2021. It is easy to install and very convenient to use. The digital marketing tools help to boost the customer’s perception of the brand and also let desired prospects get a look at how other people respond to the product.
SiterankTech Solutions is a leading digital marketing agency based in Kolkata. The company effectively meets deadlines and is known for providing the best solutions in the domain of digital marketing. Siterrank Tech Solutions helps the client in generating more leads by effectively deploying the mechanisms of the various digital marketing tools.
