Top 5 Social Media Image Guidelines to Follow in 2022

Whether a video or a brand promotion, visuals in social media or any other platforms are a great way to rule the market. What’s more important and successful here is that the visual content that businesses are leveraging can build authenticity and engagement. In any marketing technique, when consumers come across images or memes, or maybe pop-up image ads, the visual tends to stay at the back of their minds.

Although it’s too late to welcome the new year, what’s the loss if we can still discuss social media guidelines that you can still follow in 2022? Be it any social media platform — LinkedIn, Twitter, Facebook, Instagram, YouTube, these 5 tips are a helping guide for you in digital marketing.

1. Facebook image size

With more than 2.4 billion active Facebook users, it is considered the first and largest social networking platform. Imagine running a business and having no better image to keep up with your brand name. How disgusting would that result? Because high-quality images matter in order to increase your user base.

• If it’s a private account, prepare yourself with a photo shouting “cheese,” which must be at least 180 ✖ 180 pixels. The picture will come out as 170 ✖ 170 pixels on laptops or computers and 128 ✖ 128 on smartphones.
• Similarly, your business that needs a new photo to be uploaded in the profile space needs to have the same dimensions as our previous point. Besides, business page profile pictures are automatically cropped to fit square size.
• Talking about the cover photo that appears only on your Facebook timeline page, it seems a bit bigger than normal profile pictures. Therefore their sizes may range somewhere around 820 ✖ 312 pixels. Usually, we suggest you keep a picture with your official logo on the cover pic.

2. Instagram image size

Not sure if your business has noticed this over the pandemic, but Instagram did surprise all the worldwide networks that it keeps the tendency to grow enterprises a whole lot creatively. With its media platform updating and evolving new techniques and fix strategies, there are a few things you can do.

• For Instagram’s news feed posts, the photo thumbnail needs to be 161 ✖ 161 px, and the square size would convert down to 1080 ✖ 1080 px, 1:1 aspect ratio.
• Talking about the stories, Instagram wants its stories to be resized into 1080 ✖ 1920 px, aspect ratio into 9:16, and the file size into 4GB.
• Instagram video content is the real bolstering strategy in marketing. The aspect ratio is 1.91:1 to 9:16, minimum frame rate: 30 FPS, length can extend upto 15 seconds — 1 hour. The profile image size can be 110 ✖ 110 px with the aspect ratio being 1:1.

3. Twitter

Another strategic platform in social media marketing is Twitter that increases engagement and brand awareness. After the major #TwitterCropIsGone headline that went viral asking to remove the automated cropping of vertical images. The optimal image sizes are as follows:

• Twitter’s profile photo needs to be 400 ✖ 400 px, video thumbnail needs to be 640 ✖ 360 px, header photo must be 1500 ✖ 500 px, file type should be JPG, GIF, PNG.
• If you are tweeting two images, the size must be kept in 700 ✖ 800 px, whereas the maximum file size must be 5 MB for photos, 5 MB for GIFs in smartphones, 15 MB for GIFs in web.

4. LinkedIn

Being one of the largest and most sought network platforms, LinkedIn is an excellent platform to reshape your organisation and promote your workings. Since linkedIn is a platform meant only for professionals and related posts, therefore, your images must be up-to-par.

• LinkedIn’s cover image must be pixeled into 1191 ✖ 191 px, posting images — 1200 ✖ 627 px, company’s logo name — 300 ✖ 300 px, where the file type must be in the form of PNG, JPG, GIF.
• LinkedIn Ad image sizing are as follows: Sponsored content/single image Ads — 1200 ✖ 627 px, text Ads — 100 ✖ 100 px, Carousel image Ads — 1080 ✖ 1080 px, Video Ads — max 1920 ✖ 1920 px.

5. YouTube

When it’s about marketing or engaging customers, YouTube is all that one can think of. YouTube is simply a great platform that small businesses or startups leverage in order to highlight their brand.

• YouTube must have an 800 ✖ 800 px profile pictures, Cover photo must have a 2048 ✖ 1152 px, Video thumbnail must be 1280 ✖ 720 px with a 16:9 aspect ratio.
• The image types must be in the form of JPG, GIF, BMP, or PNG.
• YouTube videos must be uploaded in a 16:9 aspect ratio. Smaller videos should be uploaded in the ratio of 4:3.

I’m sure these five guidelines have restructured your marketing strategies. With this evolving guideline, you can come across your capabilities.

Are you a business owner? Or do you want to increase your influencers? No matter what your purpose is, Siteranktech Solutions is a digital marketing agency in Kolkata that offers services apt to your marketing purposes. Their team of experts ensures timely response to their clients, timely delivery, and amazing reviews for your business growth.