What Are The Most Important SEO Factors For Ranking?

There are more than hundred running SEO factors that help you rank your page in the SERPs. Although it is the particular search engine that has the final say on which sites should appear in the search results and how they must rank.

Now, search engine and SEO ranking factors keep changing constantly. Some factors might seem very important at some stage, but as time keeps changing, new factors keep adding. It is important to stay up to date with every change and innovation coming your way in digital marketing.

With Google ranking millions of sites based on a volume of SEO factors, knowing the best SEO strategies for your website ranking might seem tedious but not impossible. If you are unsure of your website ranking practices, you must first start with improving the strategies you have been practicing.

In no particular order, let’s have a look at the most important ranking factors, both on-page SEO and off-page SEO.

Useful SEO factors for Website Ranking

Before diving deep into an ocean of SEO factors, it is equally crucial to have an in-depth analysis of your website. Try using SEO audit tools to check where you may have gone wrong and what factors led to the unexpected results of your website ranking strategies.

• Site Security

Google directs visitors to only secured sites. Site security is now one of the most important website ranking factors claimed by Google in recent ages. Site security, we all know, is HTTPS encryption. When you have an HTTP website, it is not what you want your website to have.

Therefore, when buying a domain, make sure your plan has an SSL certificate enabling a secure connection between your website and visitors. Having HTTPS encryption with an SSL certificate protects visitors’ information and privacy.

• Crawlability

Google needs to crawl through your website in order to ensure its credibility and ranking. It needs to review your content to determine whether your website or your content should rank or not.

Content Marketing is an important element for search engine optimization practices. On-page SEO is all about how good your content is.

Additionally, when you need to rank your websites, you need to allow Google to crawl up to your pages. Start with submitting a sitemap to the search engines. You can also check your index status in Google Search Console to know how many and which pages Google crawled into. You can also use robot.txt to maintain a policy that lets search engines crawl only those pages you want. It automatically ignores those pages which you don’t want them to review.

• Page Speed

Imagine how pissed you would be when you need to wait for your favorite sub sandwich for more than the average time. In the same way, readers hate it when they are waiting for their answers to show up on their skin.

Page speed is an important factor search engines feel should be maintained. With low page speed, there’s a high chance of getting more bounce rates. Slow sites refer to bad user experience.

In this fast-running world, all of us want answers to our problems within a fraction of time. This is more serious when it comes to mobile users. To ensure you have a fast, SEO-optimized website, you can check their speed using tools such as Google PageSpeed Insights, Sematext, and many more.

• User Experience and Engagement

Search engines favor those sites which deliver a rich user experience to their visitors. When visitors are happy and satisfied with your website’s content, search engines then decide to rank your website in the SERPs. What are those factors that determine good user engagement?

• Low Bounce rates — Includes those percentage of visitors who immediately leave your site after clicking them.
• Click-through rates — Includes those percentage of visitors who are directed to your website only when they click on your ad Or when something is presented in front of them in search results.
• Time spent — Includes the time that visitors spend after opening your website or any content of yours.

Search engines like Google consider these interactions between visitors and websites by determining the best pages and valuable information per visitors’ requirements.

• Mobile Friendliness

Today, there are more mobile users than desktops or laptops. Although one of them accompanies every individual, mobile phones stay with them at all times. No matter the situation, seeking answers from Google is much easier when there’s a mobile phone in our palm.

A mobile-friendly website refers to the site’s performance, which is user-friendly even when using mobile phones. The design, the color, the font, the text, every website designing factor must be adjusted according to screen size.

Because there are more mobile searches than desktop searches, mobile-friendliness is crucial for maintaining their websites. Google’s mobile-friendly test helps you analyze your site’s mobile version efficiently.

• Quality Content

The most important SEO factor, especially for on-page SEO optimization, is to use high-quality content. Excellent content increases website authenticity and credibility and therefore enables search engine optimization.

Search engine optimization provides the best website results; the only uncertainty is its time to show real outcomes. When there’s fresh and valuable content in the market, search crawlers boost website visibility to target audiences.

Concluding with,

Now that you know a few of the most important SEO factors, it’s time you practice these steps and start optimizing your website.

Whether new content or new site, you need to make sure you cover all the basic SEO needs to rank properly in search results.

This article lists down 10 ways to get website traffic that you can start utilizing.

If you are a business trying to build an efficient website to attract new customers and increase your audience base, contact Siterank Tech Solutions — a leading digital marketing agency in Kolkata that ensures success and wide market reach. Businesses can leverage their platform and choose to boost their business by opting for their many services. Their field of expertise ensures upscaling of different industry-specific companies with result-proven methods and practices.