Why Is Email Marketing Still Important?

What is email marketing?

Through the mechanism of email marketing, the creator is allowed to forge a relationship with the customers or clients at a more personal level. It is an effective way to generate leads and stay connected with both customer’s present and past. It is also an innovative way to sustain the brand image and maintain the brand reputation. If the correct tricks and tips are employed then email marketing can potentially emerge as the most impactful marketing channel

With the advancement in age, many more channels for digital marketing have come up. But still, email marketing is considered important and necessary. So, why is email marketing still important? There are multiple reasons and some of the reasons have been listed below.

The Importance of email marketing has been provided below-

· Email marketing helps in staying connected with the audience-

Through the means of email, the customers can be contacted directly. Moreover, sending an email to the customers will make them feel important. The customers at their own convenience can check their mailbox. It is a great way of generating leads. The customers from the domain of mail can be led to the website or the webpage making it more convenient in increasing the audience view.

· Email marketing ensures the marketers reach the customers in real-time-

As per the studies conducted it has been marked out that 54% of the emails are opened by the customers on their mobile phone. This is very significant when it comes to digital marketing. Furthermore, with the passage of time, more people are assessing the information from their mobile phones and devices. Therefore, it is crucial that email marketing is given special importance.

· Email helps to increase engagement with the people-

For the last forty years, email has been an important means of communication. And over the years email has stood out as an important mode of communication. The features of the mail are very effective for solving customer queries and doubts in a more comprehensive way. The platform of email marketing can be used to lead the customers in picking up the calls and getting traffic to the website. As a fact, almost 25% of the sales in the last year have been generated through the provision of email marketing.

· The process of E-marketing is convenient to measure-

The tools that are available for email marketing offer digital marketers the ability to effectively track the mail after it is being sent. Stats like- bounce rates, delivery rates, unsubscribed rates, open rates, and click-through rates are provided in the most comprehensive and effective way. The metrics provided helps in identifying the areas of concern and henceforth helps in planning the further course of marketing. The effectiveness and the targeted audience vary for the different sectors in email marketing. The marketing agents also need to ensure the fact that the customers are not sent too many emails. Cause doing that can also result in losing out effective customers.

· Email marketing is affordable-

As a time and tested mechanism, email marketing is affordable and cost-effective. Furthermore, through email marketing more targeted audiences can be reached by spending less than a penny per message. To make it easier professionals can be hired so that the marketing through the means of email can be done with a more focused perspective. Tasks like- drafting, deleting members, updating information, database maintenance, answering questions and queries, scheduling, managing campaigns, and others will be done through the aid of professional email marketing agents.

· Email marketing allows reaching targeted customers and target messaging-

When it comes to lead nurturing, email marketing stands out as very effective because through this specified customers can be reached out directly. Segmenting the customers as per their needs and demands and then reaching out to them via the means of digital marketing helps in generating more leads and also building a connection with the customers.

So what is the relevance of email marketing?

Email marketing allows the creator to create relationships with leads, customers, and past customers. it provides an opportunity to talk with them in their inbox, at a time that’s convenient for them. including the correct messaging, email can become one of every of your most impactful marketing channels.

Thus to conclude the use of email marketing in the world of digital marketing has been provided below-

· Learn what works

· Boost sales

· Build credibility

· Strengthen relationships

· Get immediate results

· Reach people on any device

· Generate leads

· Look professional

SiterankTech Solutions — the leading digital marketing agency in Kolkata provides the best assistance to clients in the domain of Email marketing and effectively helps them to rank on the top.