Why SMS Marketing is the right choice for your business?

Messaging has become a successful channel to set businesses on the right track with the right base of customers. Small businesses and enterprises especially lack the resources to invest in large marketing campaigns. However, messaging is always an affordable and accessible solution to drive new businesses and serve existing clients.

SMS marketing is also an easy way to communicate in businesses when completely harnessed its potential. Where SMS or text messaging were previously used for personal conversations, it was recent when the modern-day marketers enhanced their marketing strategies towards a competitive world where people use more smartphones than newspapers, internet than radio.

A Deloitte research has claimed that 8% of the world’s population has visited any retail stores after receiving any promotional offer messages on their phones. Another survey tells us that 9 out of 10 consumers are more interested in receiving text messages and keeping themselves updated about any business communications.

Messaging can get you Customer Data

All businesses are focused on increasing their customer base and expanding their businesses. Research from various institutes and established companies have concluded that customers prefer text messages over annoying phone calls. Although many small-scale companies haven’t yet leveraged the true potential of messages to convert their customers into consumers, this has already been a part of business strategy planning to collect customer data.

There are various newly developed review management platforms that took the initiative to help out companies to communicate with their audiences effortlessly. The real motive behind messaging customers is to collect valuable data and utilize them to meet company requirements.

Messaging can improve Organizational Performance Management

Not every company wants to believe it, but seeking feedback from customers through messages can help you understand the loopholes and ruptures in your business. Discussing customer queries and feedback with your strategic team can give you insights into your current practices. Streamline and integrate with data analytics tools, and working upon the report might take some time to show effect. However, when accompanied with add-on comments from your valuable audiences, you can start the real showdown.

You can work upon real-time CX (customer experiences) and right from website development to capturing leads and converting them into loyal customers. Start with listing your business in Google My Business and creating an online presence to let customers recognize you.

AI Messages can boost Customer Engagement

When integrated with review platforms like Yelp, Facebook, businesses can promote their customer experiences to the whole world. For that, the one-to-one conversation is important and a strategic plan to engage customers. When launching a new product, personal messages, seeking their feedback on that product, promotional offers, and gift coupons engage audiences on a larger scale.

For example,

“Hello Mike, New Year is on the run. We are offering a special bonanza offer to everyone who shops for a minimum of $100 on Amazon. You can also click on the “xyz.com” link to avail the offer and get free delivery.

Terms & Conditions Apply!”

You can opt for a revert system where the receivers can follow your message and ask for further doubts. In simple words, you can integrate feedback management platforms to revert messages coming to your Google My Business listing page to prevent manual tasks.

Text Messages have High Open Rates and Conversion Rates

Statistics say that text messages have a higher rate of being seen than normal emails. 83% of millennials open text messages within 90 seconds of opening. It is a boon to all enterprises that seek quick and effective customer activity.

31% of customers respond to text messages within less than 6 minutes, SMS marketing witnesses a better conversion rate. As mentioned earlier, customers are most likely to visit your business websites and take action, especially in messages dealing with offers and new launches.

SMS Marketing is Cost-Effective

Sending bulk messages to the customers is an effective business strategy planning for those who wish to reach a wider audience group with less investment. Lower open rates hint at low engagement rates for which email marketing can cost higher in long-term goals. Similarly, other marketing strategies such as leveraging television or radio require extra resources such as graphics and human talent that ask for more investment both in capital and time compared to bulk text messages requiring a simple automated software integration.

Messaging has come a long way, especially since the first text message was sent by Neil Papworth, “Merry Christmas,” on December 3, 1992. Yet again, young businesses must improve their outreach efforts. Thus, messaging is the de facto communication channel between efficient businesses and targeted customers.

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