How to turn your ‘boring’ business exciting for your potential customers?

It’s not your product or service that makes something “boring.” It all starts with marketing and ends with branding. But as things have started taking turns, the situation got more spiced up with the innovation of social media marketing or, as a whole, we say it ‘digital marketing.’

Now, as the topic says, how can you turn your ‘boxing business exciting for your potential customers, here are a few ideas to get started right away.

• Educating your audiences

Dull businesses are not always boring when they utilize social media to their full strength. That’s because marketers leverage social media platforms efficiently to share their stories in the form of beautiful content.

Writing normal content and writing influencing content is different. Your targeted customers turn into potential consumers when they are satisfied with your product description. Businesses with innovative business ideas may also seem dull due to insufficient content on their website.

Pass informative content that adds value to your visitor’s mind. Reveal interesting stories like company history, establishing the business idea, efficiency of your carefully structured teams, and many other things. And when your audience listens to you and scrolls further, that’s a win!

• BTS

That’s not the ‘BTS army’ we are talking about here. It is what we marketers term as ‘Behind The Scenes’. What’s happening at your office? How are you getting creative ideas? What strategic business plans are you implementing to accomplish challenges?

There’s something amazing and exciting about developing such curiosities, which are much speculated and appreciated by your audiences. Even more, it is a different feeling to answer those questions.

This builds more engagement and puts forth the trust factor among the business and customers.

• Holding Q&As

When you’ve achieved a nameworthy platform in social media, you have audiences peeking at your service now and then from all corners. Whether you’ve faced a complicated situation or dealing with a new launch, your audience is already prepared with their questions and feedback.

You can try setting up a live Q&A round on Instagram or AMA on Facebook and ask your customers to put in their love, their anger, their taunts, their happiness, everything.

Let it be more exciting and engaging so when the next time comes, you don’t have to worry about boosting your sales using extra strategies.

• Partnering with someone interesting

What lets a brand name get engraved in the mind of a customer more than any other name? It is the face that influences the customers to buy the product. That face may belong to any trending celebrity or a great social media influencer.

Influencing marketing is a dynamic strategy used by many digital marketers and big businesses with an unlimited budget.

You can try collaborating with them or set up live virtual interviews on random yet useful talks. Podcasts are now becoming the strengths and trends in modern marketing. They actually help get you the spotlights when done properly and advertised in the right way using the right platforms like YouTube, Spotify, etc.

• Holding exciting contests

When someone would go by this question, “how to turn your ‘boring’ business exciting for your potential customers,” the first idea that pops out from the mind is to hold exciting contests and activities.

Customers, especially those who love online shopping or any online activities, also love coupons and gift vouchers. Even when you have a dull business and boring management, contests are something that even your organizational members can’t resist.

And when social media platforms are offering you a whole podium to develop such excitements in the hearts of your audience, why let it slip? Festive offers or celebrating business anniversaries in some innovative and fun ways are always welcomed by your loyal customers.

Often, it is not a ‘boring’ thing only for customers but also for the organizational performance management of your company. When you have no audience to learn about your products, what will your employees work for? All their motivation and confidence depend upon consumer feedback.

Therefore, it is important to notice their excitement as well when indulged with your brand works.

Here’s an article that will tell you how to boost employee motivation and encouragement.

Expert Mind Solutions is a foundation led by a team of professional business experts that guides businesses into finding their strengths and analyzing their weaknesses. Each industry or company is assigned a professional business coach in Malaysia (online services available) who ensures quality analysis and even provides useful data on improving a company’s organizational performance.